The festive season is here, and with it comes an incredible opportunity for salons to boost their profits. Christmas parties, family gatherings, and New Year’s Eve celebrations mean clients are eager to look their best. Here’s how your salon can maximise earnings this holiday season with some strategic planning and a touch of festive creativity.
Create Festive Tanning Packages
Bundled services and products will offer clients amazing value whilst also encouraging upsells. For example:
“Golden Glow Gift Set”: Combine a tanning session package with a discounted tanning lotion or aftercare product, like Australian Gold’s Peptide Pro and Hemp Nation Sea Salt Tan Extending Moisturiser.
“Christmas Countdown Bundle”: Offer a deal for clients who purchase a course ahead of the Christmas rush.
Promote these bundles in-store, on social media, and via email to your client base.
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Upsell Premium Tanning Lotions
When clients walk into your salon, they want one thing! A deep, dark, long-lasting tan! By highlighting the benefit of premium tanning lotions like those in the Australian Gold range, this will increase your chances of making a sale! Example of some best-selling lotions include:
Accelerator K: A salon staple, celebrated for its ability to deliver fast, long-lasting tanning results. Enriched with Kakadu Plum, this lotion boosts natural melanin production while protecting the skin with its high antioxidant content.
Deviously Bronze: This lotion is a cutting-edge bronzer that is designed to provide immediate, streak-free colour while building a deeper, longer-lasting tan. Featuring natural bronzers like caramel and walnut shell extract, it offers a flawless finish.
HOT!: This is a luxurious, ultra-dark tanning formula that combines premium ingredients for a rich, natural-looking tan. Featuring Biosine Complex® for superior hydration, this lotion deeply nourishes and conditions the skin while amplifying the tanning process.
Display these lotions prominently near the reception desk and encourage staff to suggest them during check-ins.
Maximise Pre-Christmas Bookings
Encourage early bookings to fill your schedule before the Christmas rush. Promote a “book now to guarantee your slot” message on social media. Offer incentives for clients who book ahead, such as:
A free Australian Gold tanning lotion sachet with their appointment.
Priority booking for January specials.
Stock Up Early with Cyrano
A successful Christmas season starts with having the right products on hand. At Cyrano, we supply top-quality sunbeds and tanning lotions designed to meet your clients’ needs. Stock up early on festive tanning lotions and ensure your equipment is in perfect condition to handle the demand.
Glow into the New Year
By combining festive promotions, top-quality products, and a superb client experience, your salon can make the most of the Christmas period. At Cyrano, we’re here to support your business every step of the way with expert advice.
Ready to prepare for the festive rush? Set up a trade account today to be the first to know about exclusive discounts, access a wide range of best-selling tanning products and receive support from a dedicated sales team.
