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As salons become busier on the run up to summer, this is prime time to keep vigilant about clients’ tanning practices. With newcomers, and those who may not have visited for a while popping in, it’s best to make sure they are starting back in-salon with the best tanning habits.
Below we have listed some things to pay attention to, such as the importance of using tanning lotion, as it becomes busier:
“Tanning lotion is a gimmick”, “I tan better without lotion”… We’ve heard it all! However when it comes down to it, clients gain a deeper tan faster with tanning lotion. This also works to:
Although people may believe that initially they gain a better tan without lotion, this is only a surface tan . You do not tan through the layers without lotion. This gives you opportunity to educate clients on the best practice and open up discussions about lotion.
“Not only does this mean people share what they are using due to the open-ended question, but it means that if they share they aren’t using anything, or something inappropriate, you can counter this why asking ‘Why?’, and educating on why what they are doing isn’t the best way to care for skin whilst tanning”, our lotions expert, Juli, explains. “When people apply a lotion within 10 minutes of their sunbed, the tanning process begins within 30 seconds. However, if tanners use a sunbed dry, this can take up to 3 minutes to begin. Essentially, tanners who don’t use a tanning lotion are wasting the first three minutes of their session minimum. Lotion really brings the best experience for your clients.”
No matter how much you promote the use of tanning lotion on socials and in-salon, there will always be those customers who believe that their home remedies or replacements are best. Not only do these not contain the levels of skincare and colour boosters in the formulas, but these products can also risk damaging clients’ skin, and your equipment.
This is another key reason why asking “What lotion are you using today?” and “Why?” can care for both your clients and your salon. Following the increase in ‘tanning hacks’ throughout the pandemic, the number of products incorrectly being used for tanning and sunbathing is continually growing, but some to check for are:
Another reason to ensure you are aware of what clients are using as they visit your salon is in case they are a tingle-lover. As we all know, tingle lotions can transfer onto other surfaces. Therefore after a tingle has been used, it’s imperative to double-clean all acrylics as well as any other surfaces which may have been touched:
With the number of images on social media of people tanning without eye protection, for new tanners especially, this is a problem that must be addressed from their first tanning session in-salon. Although it is a client’s responsibility to wear eye protection, it is still the salon’s responsibility to provide eye protection and inform them of why it should be used.
Not only does this help to prevent tan lines on your clients, but it also means they are less likely to get burnt. Did you know that some metals are very conducive to heat and can heat up quickly, causing discomfort for tanners? By removing this prior to tanning, they rid themselves of this risk.
This can also help to protect your equipment, especially laydown sunbeds, which are more subject to scratches and damage caused by jewellery during tanning sessions.
As a tanning expert, it’s also important to keep an eye on the amount of time your clients tan. If you have a new tanner in, it is your responsibility to educate them on responsible tanning practices and ensure that they are not spending too much time on a bed and overexposing or burning which can lead to skin damage. Building up minutes gradually is key to a deep, glowing tan.
Did you know that the tanning process takes 48 hours to fully process? With this in mind, fair-skinned and new tanners should wait at least 48 hours in between tanning sessions to avoid overexposure and allow your staff to fully see the impact of their previous sunbed before allowing them to tan again.
Even for tanning regulars you have may in salon, they must leave at least 24 hours in between sessions to avoid overexposure and burning.
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