Retailing SPFs in salon

As we move into summer, ensuring your salon stocks relevant products is key to success, profit and the best customer service. Retailing SPFs in salon should be an essential, not only for clients preparing for holidays, but also for day-to-day use. Being a skincare expert shouldn’t end when your customer leaves your premises. Instead, retailing upsells should provide also opportunity to encourage clients to use the appropriate products in-between salon visits for the best results.

There are many reasons why retailing SPFs in salon may be right for you:

Seasonal clients who visit before holidays. Stocking suncare targets these customers directly with relevant products, for instance.
For tanning salons, sun cream is also key for ensuring clients don’t overexpose or burn themselves during summer. Burning and tanning are not the same. If a client overexposes, reddened skin will rid tanners of the results they have built up and also dry out skin for faster shedding. Above all, this can possibly result in future skin damage. Promoting responsible tanning practices not only protects clients’ skin, it also ensures deeper, longer-lasting, tan results, for the best client experience.
Protect the results you are providing clients; such as IPL, microdermabrasion and semi-permanent makeup. UV can affect the results of these services, due to risk of fading, or burning skin. Therefore, stocking specialty UV protection can be an easy upsell from services you provide as responsible aftercare.
Finally, sun protection is an anti-ageing hack. By promoting SPF during warmer months, and also the importance of year-round sun cream application, you encourage continual sales which become a daily essential for clients.

About AG’s suncream…

Australian Gold® is ideal for retailing. The sun cream line boasts 35 years’ experience, and also a multi-award-winning portfolio. This is thanks to its focus on skincare, bestselling fragrances and iconic branding. What’s more, the premium skincare combines with UV filters for reliable sun protection, deep hydration, fast absorption and a luxurious feel.

For salons stocking Australian Gold®’s tanning lotion range, the introduction of additional suncare may be more welcome, thanks to the value already associated with the brand. What’s more, Australian Gold® boasts a variety of products to meet different clients needs; alongside chemical and physical SPFs, they also stock hypoallergenic products, facial SPF and sun protection designed for tattoos and microdermabrasion.

So, how do you sell sun protection in salon successfully? Education. Above all, education is key to opening up conversations and also providing features and benefits of the products you stock. Creating the conversation at the reception desk and after specific treatments will help establish clear value, for instance.

What’s more, stock should be promoted both in-salon, with displays and staff sharing their experiences, as well as online via social media or website.

In other words, if people don’t know you stock it, how will they know to buy it?

Finally, promoting bundle and complementing sales can help establish added value. For a client who visits for a nail appointment, have you considered promoting SPF to combat the signs of ageing on their hands from UV nail lamps?

Sun protection is an ideal year-round sale for the beauty-conscious. This is undoubtedly being overlooked by many salons. In conclusion, make the most of the multi-purpose skincare wonder!