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Halloween isn’t just for costumes and sweets; it’s one of the most creative times of year to engage clients and sky-rocket salon sales. With a little seasonal flair and the right offers, you can attract new clients, reward loyal customers, and increase your revenue well into the festive season.
Here are some fresh, practical ideas you can put into play this October.
Halloween parties are back in full swing, and everyone wants to look their best before stepping into costume. Create limited-time Halloween tanning bundles, for example:
“Witching Hour Glow”: 3 sunbed sessions + a bottle of Australian Gold lotion at a discounted price.
“Pumpkin Party Pass”: Unlimited tanning for 10 days leading up to Halloween.
This helps upsell lotions while encouraging repeat visits. Seasonal naming adds fun without feeling gimmicky.
Retail is a profit powerhouse when marketed right. Set up a small Halloween-themed lotion display for Australian Gold tanning lotions. Add details like mini pumpkins, cobwebs, or black-and-orange signage.
Position the lotions as “the secret to a costume-ready glow” and encourage staff to recommend them at checkout. A themed display draws attention and increases impulse buys.
Encourage clients to share their glow by running a #SpookyTan Challenge on Instagram or Facebook.
Ask customers to post a photo of their Halloween look after visiting your salon.
Offer a prize such as a free tanning session or an Australian Gold lotion gift set.
This creates user-generated content, spreads word-of-mouth, and subtly advertises your salon to their networks.
October is the perfect time to try out add-on upsells. For example:
Promote accelerators or bronzers alongside sunbed sessions (“get your glow quicker before the party rush”).
Offer a ‘Halloween Pre-Party Glow Upgrade’: customers add a TanShot Xtra to their tanning session at a small extra cost.
These small add-ons quickly multiply profits across multiple clients.
Motivate your team to get into the Halloween spirit. Whether it’s themed uniforms, subtle costume accessories, or simply encouraging them to recommend Halloween specials, staff buy-in makes promotions more authentic, and clients notice. Consider offering a team incentive in the form of commission during October to further performance.
Halloween is the perfect excuse to have fun with your marketing whilst driving serious profit. From themed tanning packages to retail displays with Australian Gold lotions, there’s endless opportunity to maximise both client experience and your bottom line.
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