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As the festive season winds down, January marks a powerful reset for tanning salons. Clients are looking to refresh their routines, boost confidence, and maintain that post-Christmas glow – and this is where UK salons can really shine.
At Cyrano, we work closely with salons to help them maximise results, retail sales, and client satisfaction all year round. Here’s how to step confidently into the New Year and make the most of the months ahead.
January isn’t just about fitness and wellness – it’s about feeling good. A healthy-looking glow boosts confidence, and clients are more motivated than ever to invest in self-care.
Salon tips:
Promote new year glow-up offers or loyalty packages
Encourage consistent tanning plans rather than one-off sessions
Educate clients on how responsible tanning fits into their self-care routine
Position tanning as part of a balanced lifestyle, not a seasonal treat
Winter is the prime time for tanning lotion retail. Skin tends to be drier, and clients need extra hydration and care to achieve optimal colour.
Stocking a well-rounded lotion range is key:
Accelerators for beginners or regulars
Bronzing lotions for experienced tanners
Aftercare and tan extenders to maintain results
Educating staff to confidently recommend lotions not only improves client results, it also significantly increases retail revenue.
💡 Tip: Clients who use a professional tanning lotion tan more effectively and protect their skin better than those who don’t.
The new year is the perfect time to assess whether your sunbeds are working as hard as they should be.
Ask yourself:
Are your sunbeds delivering consistent performance?
Are lamps due for replacement?
Could newer technology improve client satisfaction and efficiency?
Clients who understand the tanning process are more likely to:
> Follow recommended exposure schedules
> Use appropriate lotions
> Return regularly
> January is a great time to reset expectations and re-educate clients on:
> Skin types and tanning plans
> Lotion selection
> Importance of aftercare
This builds trust, improves results, and strengthens long-term client relationships.
Spring may feel far away, but it arrives quickly… and so does demand. The salons that perform best are the ones that prepare early.
Now is the time to:
Being prepared means you won’t be scrambling when footfall increases.
2026 is the year of opportunity. With the right products, equipment and support, your salon can deliver better results, stronger retail sales and happier clients.
If you’d like advice on upgrading equipment, improving retail performance or selecting the right lotions, the Cyrano team is here to help.
Here’s to a successful, glowing year ahead ✨
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