Introducing a 'Lotion of the Week': A Smart Way to Educate & Sell
Educate and Sell To Your Clients
In a busy salon, lotion sales can sometimes take a backseat, but the truth is, the right products can make a huge difference to your clients’ tanning results and your bottom line. That’s where the Lotion of the Week strategy comes in.
This simple but effective approach helps you:
Educate your staff on products without overwhelming them.
Highlight one product so it gets the attention it deserves.
Encourage repeat customers who are curious to try what’s new.
Drive consistent sales without feeling “salesy.”
So, How Does It Work?
Each week, you choose one tanning lotion to feature. This could be a best-seller, a seasonal pick, or something new you want to push. Then, you and your team give it the spotlight – whether that’s on the shop floor, on your socials, and in conversations with clients.
The aim? By the end of the week, your staff know the product inside out, your clients have heard about it multiple times, and your shelves are a little lighter.
Step 1: Train & Brief Your Staff
On Monday morning (or your quietest moment at the start of the week), round up your team for a 20 minute product focus:
Key benefits: e.g. “Gives an instant bronzed glow” or “Packed with skin-loving vitamins”.
Ideal client: “Perfect for regular sunbed users looking to deepen their colour quickly”.
Upsell cues: “If they mention dry skin, talk about the moisturising ingredients”.
Price & any special offer.
Step 2: Your Display Matters
Make sure your Lotion of the Week is impossible to miss:
Place it front and centre at reception or check-in for clients to see.
Use small display stands or a dedicated shelf area with a “This Week’s Favourite” sign.
Add testers if possible, so clients can feel the texture or smell the fragrance.
Step 3: Promote It Everywhere
Social media: Post about your lotion on Instagram and Facebook at least twice during the week. Example post:
Lotion of the Week🧴
Meet [Product Name] – your new tanning BFF. Boost your results, nourish your skin, and smell amazing all at the same time. Ask in-salon for a try this week! #LotionOfTheWeek
Stories: Share short clips of staff talking about why they love it.
💡 Tip: Use your Cyrano Sales Fact Sheets to make this even easier. These one-page product guides break down the lotion’s features, benefits, ingredients, fragrance notes, and selling tips. For example, your fact sheet might explain how a 20X Color Correcting Blue Hued Bronzing Blend delivers instant, natural-looking results while counteracting orange tones.
Or how ingredients like Hemp Seed Oil and Vitamin Elixir nourish and hydrate the skin. Keeping a copy behind reception is a great idea so your staff can quickly refresh their knowledge during the week.
Step 4: Rotate Weekly
Keep things fresh by switching products every week. You might:
> Feature a Hemp Nation Tan Extender in winter when skin is dry.
> Spotlight a Tingle Lotion like Oasis Heat for advanced tanners.
> Push a best-seller in peak season for easy sales.
Hemp Nation Tan Extender
Tingle Lotion
Accelerator
Cocoa Dreams
Oasis Heat
Peptide Pro
Step 5: Add Staff Incentives
To make it fun and competitive:
> Track who sells the most “Lotion of the Week” bottles.
> Reward the winner with a free product, gift card, or even a team treat.
> Celebrate success publicly in your salon group chat or in team meetings.
This not only motivates your team but also makes product promotion part of your salon culture.
Why it Works for UK Sunbed Salons
✅ It’s simple – one product, one week, one product focus.
✅ It boosts staff knowledge, so selling feels natural.
✅ It creates regular talking points for clients.
✅ It moves stock quickly and consistently.
Here at Cyrano, we supply the UK’s leading tanning lotions, sunbeds, and salon essentials, so we know how important it is to keep both clients and staff engaged.
A Lotion of the Week strategy can be your secret weapon for turning casual browsers into loyal buyers.
