Understanding Australian Gold: Matching Products to Clients
Recommending the right tanning product can make all the difference to your clients’ experience. With Australian Gold’s wide range, staff can sometimes feel unsure about which lotion best suits each person. This quick guide is designed to help you confidently match products to clients based on their skin type, tanning goals, and experience level; while also encouraging upsells with bundles and offers.
Step 1: Know Your Client
When chatting with clients, keep three things in mind:
Skin Type – Are they fair skinned, or do they tan easily?
Tanning Goals – Do they want a subtle glow, a deep bronze, or long-lasting hydration?
Experience Level – Are they new to tanning, or seasoned sunbed users looking for advanced results?
Step 2: Match Them With Their Perfect Product
Here are 5 top Australian Gold favourites, with quick “client profiles” to guide your recommendations:
Australian Gold Dark Tanning Accelerator
Best for beginners & fair skin types
> A classic choice that helps build a natural base tan.
> Lightweight formula with moisturisers that prevent dryness.
> Perfect for first-timers or those nervous about starting their tanning journey.
👉 Recommend as part of a "starter bundle" with SPF and aftercare.
Australian Gold Fearlessly Bronze
For clients who want instant glow with confidence
> Features bold bronzing technology for a noticeable golden colour.
> Great for clients who want to skip the slow build and see results straight away.
> Perfect balance of skincare and bronzing power.
👉 Pair with “Lotion of the Week” to highlight its quick-fix benefits, or with TanShot Xtra to give your clients a longer-lasting tanning boost.
Australian Gold Hemp Nation® Lotions
For hydration lovers & skincare-focused clients
Enriched with Hemp Seed Oil for soft, nourished skin.
Available in varied fragrances (e.g., Tropical Seltzer, Sea Salt & Sandalwood).
Appeals to wellness-focused clients who care about skincare as much as tanning.
👉 Upsell in a retail bundle: “Tan + Moisturise + Maintain.”
Australian Gold SPF Range
For sun lovers who want protection + colour
Sunscreens with bronzers and signature Cocoa Dreams scent.
Great for holiday lovers and outdoor tanners.
A good add-on for clients who also sunbathe.
👉 Link back to a “Holiday Essentials” promo pack.
Australian Gold Hot! Black Bronzer
For advanced tanners & bronzer enthusiasts
Packed with ultra-dark bronzers for intense colour development.
Rich, luxurious formula for those who tan regularly and want maximum depth.
A premium choice for confident tanners looking for results.
👉 Position as a high-end upsell for experienced clients.
Step 3: Create the Perfect Upsell
Once you know your client’s profile, guide them towards:
Bundles (Starter Kits, Holiday Packs, or Skincare Combos).
Product of the Week highlights to encourage trials.
Aftercare add-ons (moisturisers, SPF) to extend their results.
Final Tip for Staff
Always ask: “What’s your tanning goal?” – that one question will usually tell you whether they need a gentle accelerator, a bronzer, or a hydration-focused product.
