Why It’s Important To Stock A Range Of Tanning Lotions 

Every Client Is Different 

Walk into your salon on any given day and you’ll see a huge variety of clients – first timers looking to build a base, regulars chasing a deeper colour, clients with sensitive skin, clients with tattoos, men & women. No two clients are the same, and their tanning lotion shouldn’t be either. 

Different lotions are formulated for different needs: 

Accelerators are ideal for beginners or those building up a base tan – they condition the skin and kickstart the tanning process without overwhelming newer tanners. 

Bronzers provide an immediate colour boost while the natural tan develops underneath – perfect for clients who want to see results straight away. 

Tingle lotions increase microcirculation in the skin to push UV deeper, delivering faster, more intense results – popular with experienced tanners looking to break through a plateau. 

Facial lotions are hypoallergenic and lightly fragranced, making them ideal for clients with sensitive skin or those prone to breakouts. 

Tattoo-specific formulas contain ingredients that care for and protect tattooed skin during UV exposure. 

If you only stock one lotion, you’re only serving a fraction of your clients properly. A range means every single person who walks through your door has a product that’s right for them. 

Dry Skin Doesn’t Tan – Lotion Does 

This is one of the most important things you can share with your clients, and one of the most powerful reasons to have a lotion recommendation ready at every session. 

Dry, dehydrated skin reflects UV light rather than absorbing it. That means clients who tan without a professional lotion are quite literally getting less out of every session. A good tanning lotion conditions the skin, optimises UV absorption and accelerates the natural tanning process – meaning better colour, faster results and a tan that lasts longer. 

It Builds Trust and Professionalism 

A salon that stocks a thoughtful, well-presented range of professional tanning lotions signals one thing to clients: you know what you’re doing. 

It shows that you’ve thought about their experience beyond just booking them onto a bed. It tells them you care about results. And when your team can confidently explain the difference between products and make a tailored recommendation, that builds the kind of trust that turns a one-time visitor into a loyal, regular client. 

Clients talk. A great result and a great recommendation = leads to referrals. Word of mouth is still one of the most powerful tools a salon has, and it starts with delivering an exceptional, personalised experience every time.