Why It's Important To Stock A Range Of Tanning Lotions
If you're running a salon, the products you stock on your shelves are just as important as the sunbeds on your floor. Yet one of the most common mistakes salon owners make is stocking only one or two tanning lotions.
The key is, a well-curated range of tanning lotions can transform your salon. It improves your clients' results, increases your average order value, builds loyalty and sets you apart from the competition. Here's why stocking a varied range of professional tanning lotions, like Australian Gold should be at the top of every salon owner's priority list.
Every Client Is Different
Walk into your salon on any given day and you'll see a huge variety of clients – first timers looking to build a base, regulars chasing a deeper colour, clients with sensitive skin, clients with tattoos, men & women. No two clients are the same, and their tanning lotion shouldn't be either.
Different lotions are formulated for different needs:
Accelerators are ideal for beginners or those building up a base tan – they condition the skin and kickstart the tanning process without overwhelming newer tanners.
Bronzers provide an immediate colour boost while the natural tan develops underneath – perfect for clients who want to see results straight away.
Tingle lotions increase microcirculation in the skin to push UV deeper, delivering faster, more intense results – popular with experienced tanners looking to break through a plateau.
Facial lotions are hypoallergenic and lightly fragranced, making them ideal for clients with sensitive skin or those prone to breakouts.
Tattoo-specific formulas contain ingredients that care for and protect tattooed skin during UV exposure.
If you only stock one lotion, you're only serving a fraction of your clients properly. A range means every single person who walks through your door has a product that's right for them.
Dry Skin Doesn't Tan – Lotion Does
This is one of the most important things you can share with your clients, and one of the most powerful reasons to have a lotion recommendation ready at every session.
Dry, dehydrated skin reflects UV light rather than absorbing it. That means clients who tan without a professional lotion are quite literally getting less out of every session. A good tanning lotion conditions the skin, optimises UV absorption and accelerates the natural tanning process – meaning better colour, faster results and a tan that lasts longer.
It Builds Trust and Professionalism
A salon that stocks a thoughtful, well-presented range of professional tanning lotions signals one thing to clients: you know what you're doing.
It shows that you've thought about their experience beyond just booking them onto a bed. It tells them you care about results. And when your team can confidently explain the difference between products and make a tailored recommendation, that builds the kind of trust that turns a one-time visitor into a loyal, regular client.
Clients talk. A great result and a great recommendation = leads to referrals. Word of mouth is still one of the most powerful tools a salon has, and it starts with delivering an exceptional, personalised experience every time.
Start Stocking Australian Gold In Your Salon
If you're looking to build or refresh your lotion range, Australian Gold offers one of the most comprehensive and respected professional tanning lotion ranges available in the UK – from entry-level accelerators right through to luxurious premium skincare-led formulas. At Cyrano, we stock the full range and are always on hand to help you choose the right products for your salon and your clients.
Whether you're stocking up for the first time or looking to expand what you already offer, our team can help you put together a range that works for your salon, your clientele and your budget.
