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As the days grow shorter and the jumpers get thicker, your clients will soon start to miss that golden summer glow. Who says tanned skin has to fade with the sunshine? With the right products, equipment care, and client advice, your salon can help keep clients glowing all winter long.
Here are some simple, yet powerful – tips to share with your clients this season:
Winter skin is often drier and more sensitive, which can make tanning harder to maintain. A high-quality UV lotion, like our Australian Gold range, can make all the difference.
Not only do these lotions help accelerate colour development, but they also nourish and hydrate the skin, leaving it smooth, soft, and glowing. Remind your clients that using lotion before every session will improve their tanning results, and extend the life of their colour.
💡 Salon Tip: Keep a visible display of Australian Gold products near your reception or tanning rooms – impulse purchases happen when clients can see (and smell!) the range.
Between sessions, tan extenders are your clients’ best friends. Products like Hemp Nation are specially designed to prolong the life of a tan by locking in moisture and preventing uneven fading.
With ingredients like pure hemp seed oil and vitamin-rich botanicals, these extenders help restore hydration to winter skin, keeping tans vibrant for longer.
💡 Salon Tip: Offer bundle deals, one accelerator + one tan extender – to encourage aftercare and increase retail sales.
Consistency is key when it comes to maintaining a tan through the colder months. Encourage clients to stick to a regular tanning schedule, spacing sessions appropriately to build and sustain their glow without overexposure.
A steady routine helps avoid the “tan one week, fade the next” cycle and keeps clients coming back, which benefits their skin tone and your salon’s appointment book.
💡 Salon Tip: Create membership packages or loyalty plans that reward consistent visits through winter.
While it might sound tempting to turn off the fans in winter, doing so can actually reduce tanning effectiveness. Proper airflow ensures clients’ skin stays cool and receptive, allowing for a more even and comfortable tan. Plus, it helps protect the lamps and extend equipment lifespan, keeping your sunbeds running efficiently throughout the season.
💡 Salon Tip: Remind clients during setup why the fans are important, it shows you care about both their comfort and their results.
For clients serious about their glow, suggest TanShot Xtra. Packed with vitamins, beta-carotene, and antioxidants, TanShot works from the inside out to boost melanin production and support healthy skin. It’s a simple add-on that complements sunbed sessions beautifully, helping clients achieve deeper, longer-lasting results.
💡 Salon Tip: Offer TanShot as a “pre-tan boost” at reception or include it as part of a premium tanning package.
Winter doesn’t have to mean dull skin and faded tans. With the right mix of products, consistency, and care, your salon can help every client feel confident and radiant all year round. By recommending trusted brands like Australian Gold, Hemp Nation, and TanShot Xtra, you’re not only enhancing results – but you’re also building client loyalty and boosting revenue, too.
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