What Tanning Lotions should I stock?
Why do my customers need to use a tanning lotion?
Tanning lotions have been designed specifically for the job of keeping skin protected during the tanning process. Not only do they keep skin moisturised, but they are jam-packed with vitamins and anti-oxidants to nourish skin. What’s more, the moisturising properties of a lotion contribute to fighting the ageing process and ensuring a longer-lasting tan. Additionally, not applying a lotion prior to a tanning session leads to dry skin. This is detrimental to the tanning process as having dry skin also means that all future tanning sessions will be less effective. Dry skin reflects light, meaning that less melanin will be stimulated and your tan will be less pronounced. Furthermore, if this is behaviour is repeated frequently, it can lead to skin damage due to severe dehydration.
Sachet or bottle?
Sachets allow a customer to try out a lotion without committing to a more serious purchase. The sachets usually offer 15ml of lotion which is enough for a single tanning session. This can be a great option for those looking to try something new as well as a great upselling technique. In addition, by offering the option of a sachet, customers can try before they buy a lotion in a higher price bracket, giving them a bit more security and confidence in their purchases.
Bottles work out as a more cost effective way of tanning. Where a sachet offers enough lotion for 1 tanning session, a 300ml bottle offers 20 tanning session’s worth of lotion. What’s more, the price of a bottle is usually the same or a similar price to 7 sachets of the same lotion, making a bottle a better long-term purchase.
We advise to offer both formats of lotion where possible to give your customers the most options possible.
Brands offered by Cyrano
Cyrano is the exclusive distributor in the UK and Ireland of the world’s no.1 indoor tanning brand, Australian Gold – including the JWOWW tanning range. We also import its family brands, Swedish Beauty and Designer Skin.
Australian Gold is the world leader of the indoor tanning industry. Their indoor tanning lotions and SPFs are used globally. Australian Gold customers trust the brand due to their continued deliverance of high quality skin care. These products contain a variety of exotic Australian ingredients and nourishing oils with unique formulations that ensure every tanner has the ability to achieve the darkest colour possible. Australian Gold offer a product to fit every tanner’s needs, lifestyle, budget and personal predilection to ensure the tan of your life and the life of your tan.
In 2010, reality TV star Jenni “JWOWW” Farley launched her first indoor tanning lotion with Australian Gold. Since then, she has developed a whole line of tanning products. Her lotions have taken the world by storm. The products focus on enhancing the skin’s ability to tan, with deeper, darker colour being the main priority of the lotions.
Swedish Beauty® believe that what you put on your body should be just as important as what you put in it. Made from the very best nature has to offer, their lotions cater to the most discerning tanners, who want top quality ingredients and performance. All Swedish Beauty® lotions are carefully crafted with each skin type in mind; utilising the most effective, natural ingredients possible to improve the overall appearance of your skin while you tan. They are committed to being tanning’s leader in eco-chic beauty and skincare.
Designer Skin is dedicated to delivering superior results through innovative products with the finest ingredients and luxurious fragrances. Specialised formulations such as their Silicone Emulsions, advanced bronzing systems and actives provide outstanding colour and unparalleled skincare. Hand-made in their state of the art facility, Designer Skin products continue to break boundaries by delivering the most advanced, aesthetically differentiated and effective products on the market. Designer Skin’s prevailing philosophy is “Nutrition for the Skin” and this mantra drives every aspect of product development.
What would Juli choose?
Cyrano’s lotion expert, Juli, believes it’s best to supply a range of tanning lotions to suit all different tanners’ needs.
“To cater for the most customers possible, we recommend the Australian Gold Starter Kits. These kits change every year depending on the current bestsellers. For more information on the contents of this year’s Kits, contact us via our freephone.
Alongside one of our Starter Kits, we would recommend supplying a lotion targeted at male clientele such as from Australian Gold’s G Gentleman range. We also suggest supplying a mid-range lotion which is cost effective, for example Australian Gold’s Run Wild or Sol Struck. Supplying a lotion such as Australian Gold’s Rapid Tanning Intensifier Lotion or Hot! will also be embraced well by customers due to their long-standing success and global popularity.
For customers with dry skin conditions, Swedish Beauty’s Shea You Love Me is a great choice due to its intense moisturising properties and lack of fragrance. This lotion is perfect for tanners with extremely dry skin and promotes skin repair whilst tanning.”
Alongside tanning lotions, we recommend supplying a tan extender as an additional upsell. Australian Gold’s Hemp Nation collection is so gentle you can use it as a daily moisturiser. Each of the bottles has their own hero ingredient which makes it stand out from the rest. Nonetheless this whole collection is full of moisturising blends which offer 24 hours of skin protection. Hemp Nation’s Tattoo Technology and blend of Pure Hemp Seed Oil also make this perfect for keeping both tattoos vibrant and tans even and golden.
Regardless of the lotions supplied, Tanshots are a must. Using a Tanshot in combination with a tanning lotion will improve both indoor and outdoor tanning results. Tanshot’s ingredients improve skin health with each vitamin offering different benefits. Beta Carotene kick starts the skin’s melanin, promoting a faster, deeper tan. Vitamin E increases collagen which combats the ageing process by tightening skin ensuring a youthful complexion. CoQ10 also promotes the natural production of collagen to reduce fine lines and wrinkles. With as much Vitamin A and Beta Carotene as 2 cups of whole milk, as much Vitamin E as 6 carrots and as much Vitamin C as a cup of cranberry juice, these vitamin enriched drinks improve your tan and skin condition from the inside.