No products in the basket.
Tanning lotions have been designed specifically for the job of keeping skin protected during the tanning process. Not only do they keep skin moisturised, but they are jam-packed with vitamins and antioxidants to nourish skin. These help to:
Additionally, not applying a lotion prior to a tanning session leads to dry skin. This is detrimental to the tanning process as having dry skin also means that all future tanning sessions will be less effective. Dry skin reflects light, meaning that less melanin will be stimulated and your tan will be less pronounced. What’s more, dry skin sheds more quickly, resulting in a surface tan that will fade quickly, and patchily. Furthermore, if this is done regularly, this can result in oily skin, irritation and skin sensitivities.
Cyrano is the exclusive distributor in the UK and Northern Ireland of the world’s no.1 indoor tanning brand, Australian Gold. This also includes the JWOWW tanning range. We also import its family brands, Swedish Beauty and Designer Skin. All of our tanning lotions are created by New Sunshine. This manufacturer ensures that all of their brands are cruelty free and produced in recyclable packaging. They also ensure that all lotions provide tanners with premium skincare for the best tanning results possible.
Australian Gold is the world leader of the indoor tanning industry. Their indoor tanning lotions and SPFs are used globally. Australian Gold customers trust the brand due to their continued deliverance of high quality skin care. These products contain a variety of exotic Australian ingredients and nourishing oils with unique formulations that ensure every tanner has the ability to achieve the darkest colour possible. Australian Gold offer a product to fit every tanner’s needs, lifestyle, budget and personal predilection to ensure the tan of your life and the life of your tan.
In 2010, reality TV star Jenni “JWOWW” Farley launched her first indoor tanning lotion with Australian Gold. Since then, she has developed a whole line of tanning products. The products focus on enhancing the skin’s ability to tan, with deeper, darker colour being her priority, alongside tattoo care and anti-ageing skincare.
Her products have become a staple in many salons thanks to her signature InkDrink complex. This tattoo technology is ideal for maintaining vibrance and providing deep hydration!
Designer Skin is dedicated to delivering superior results through innovative products with the finest ingredients and luxurious fragrances. Specialised formulations such as their Silicone Emulsions, advanced bronzing systems and actives provide outstanding colour and unparalleled skincare. Hand-made in their state of the art facility, Designer Skin products continue to break boundaries by delivering the most advanced, aesthetically differentiated and effective products on the market. Designer Skin’s prevailing philosophy is “Nutrition for the Skin” and this mantra drives every aspect of product development.
Swedish Beauty® believe that what you put on your body should be just as important as what you put in it. Made from the very best nature has to offer, their lotions cater to the most discerning tanners, who want top quality ingredients and performance. All Swedish Beauty® lotions are carefully crafted with each skin type in mind; utilising the most effective, natural ingredients possible to improve the overall appearance of your skin while you tan. They are committed to being tanning’s leader in eco-chic beauty and skincare.
What’s more, Swedish Beauty now has certified vegan products!
Sachets allow a customer to try out a lotion without committing to a more serious purchase. Our sachets offer 15ml of lotion which is enough for a single tanning session. This can be a great option for those looking to try something new, giving them a bit more security and confidence in their purchases. Additionally this is a great upselling technique, as it demonstrates the value of a higher-end product without the initial expenditure.
Bottles work out as a more cost effective way of tanning. Where a sachet offers enough lotion for 1 tanning session, a 300ml bottle offers 20 tanning session’s worth of lotion. What’s more, the price of a bottle is usually the same or a similar price to 7 sachets of the same lotion, making a bottle a better long-term purchase for clients.
Although this may seem like a less lucrative option to provide tanners with, by encourage bottle sales, this establishes a client’s commitment to tanning at your salon. Unlike a single-use sachet, a bottle demonstrates that they are going to return regularly, increasing the likelihood of further sales and developing relationships with clients.
We advise to offer both formats of lotion to give your customers the most purchasing options possible.
Cyrano’s lotion expert, Juli, believes it’s best to supply a range of tanning lotions to suit all different tanners’ needs.
“To cater for the most customers possible, we recommend the Australian Gold Starter Kits. These kits change every year depending on the current bestsellers. For more information on the contents of this year’s Kits, contact us via our freephone.
Alongside one of our Starter Kits, we would recommend ensuring that you have at least one of each of the following:
- An Intensifier/Accelerator
- An Immediate Bronzer
- A Delayed Bronzer
- A unisex or male-specific lotion
- A product for sensitive skin
Supplying a lotion targeted at male clientele such as from Australian Gold’s G Gentleman range accommodates for a wider audience. Lotions designed for men are typically more lightweight. This means that they won’t matt body hair and also will leave a barely-there feel. What’s more, this also ensures a unisex fragrance.
Additionally, varying products at different price points is key. As we explain in our training sessions, the more tanning lotions cost, the more skincare added. What’s more, the more skincare, the better a tanner’s skin condition. Finally, the better a tanner’s skin condition, the deeper, faster and longer-lasting they shall tan! By providing varied price points, you can accommodate for all tanners’ needs, and also upsell more easily.
Finally, for customers with dry or sensitive skin conditions, Swedish Beauty’s Shea You Love Me can be a great choice due to its intense moisturising properties and lack of fragrance. This hypoallergenic lotion is perfect for tanners with extremely dry skin and promotes skin repair whilst tanning. It’s a bestseller for those with sensitive skin!”
Alongside tanning lotions, we recommend supplying a tan extender as a year-round upsell. These are ideal for applying at home in between tanning sessions for the best skin condition. Not only do they lengthen tan results, but they also ensure deeper future tan results by enhancing skin condition.
For example, Australian Gold’s Hemp Nation collection is so gentle you can use it as a daily moisturiser. Each of the bottles has their own hero ingredient which makes it stand out from the rest. Nonetheless this whole collection is full of signature moisturising blends which promise 24 hours of skin protection.
Hemp Nation’s blend of Pure Hemp Seed Oil with anti-ageing skincare and vitamins are also ideal for using for bundle offers on tanning lotions, increasing average order values by providing clients with added value.
Regardless of the lotions supplied, Tanshots are a must. Using a Tanshot Xtra in combination with a tanning lotion will improve both indoor and outdoor tanning results. Tanshot Xtra’s ingredients improve skin health with each vitamin offering different benefits. Beta Carotene kick starts the skin’s melanin, promoting a faster, deeper tan. Vitamin E increases collagen which combats the ageing process by tightening skin ensuring a youthful complexion. CoQ10 also promotes the natural production of collagen to reduce fine lines and wrinkles. With as much Vitamin A and Beta Carotene as 2 cups of whole milk, as much Vitamin E as 6 carrots and as much Vitamin C as a cup of cranberry juice, these vitamin enriched drinks improve your tan and skin condition from the inside.
If you would like any more information or would like to speak to one of our friendly team, please do not hesitate to contact us here or email, sales@cyranoltd.co.uk
© Cyrano Ltd | Terms and Conditions apply | Privacy Policy | Website by Stark Projects
